Steve Forbes, the Editor-in-Chief of the business magazine Forbes, says, “Your brand is the single most important investment you can make in your business.” We call branding the “central piece” of your marketing puzzle because it connects all your efforts to your brand. Be it brand marketing, brand pitching, or any aspect to make your business huge. All products are…
How to Rank YouTube Videos with Sound SEO Strategy
One of the best ways for ordinary individuals to gain fame and money is through YouTube. By providing people with ample opportunities, it has revolutionized the lives of many people. If you have a particular interest or talent, you can create a video about it and publish it on YouTube. However, grabbing your audience’s attention is not always simple. Your…
If Lead Generation is a Challenge, This Strategy is for You
Lead generation is crucial for your business if you engage in e-commerce or sell your goods online. The interest of the public is what results in sales and generates revenue for a business or startup. Your firm will undoubtedly expand if you can generate leads from your websites, landing pages, social media, email marketing or any other digital source. However,…
Web 3.0, an Opportunity for Brands to (Re)Build Trust (Published in Bombay Stock Exchange Broker’s Forum)
Will I own a virtual home in the future in a blockchain land and socialise through the metaverse shopping, movies, and sporting events? For digital world enthusiasts like me, it is like living in Dr Strange’s world. But for many, the parallel virtual world is daunting and not fathomable. The reality, however, is that the next version of the internet…
What Type of Content do Millennials VS Gen Z Prefer?
In recent years, there has been a persistent misperception that Gen Z and millennials are practically the same. When businesses talk about targeting younger audiences, many frequently combine Generation Z and millennials into one group and develop the same campaign approach that would work for both generations. Although both have some similarities, Millennials and Gen Z do not respond to…