Today, practically everything is done online, and thanks to the development of both the internet and technology, we can accomplish a lot while sitting in one place. What drives this massive shift is the umpteen volume of information, provided in various formats to consumers. Information that provides value for consumers becomes good-quality content. Content is a Big Deal, and it…
In recent years, there has been a persistent misperception that Gen Z and millennials are practically the same. When businesses talk about targeting younger audiences, many frequently combine Generation Z and millennials into one group and develop the same campaign approach that would work for both generations. Although both have some similarities, Millennials and Gen Z do not respond to…