What Type of Content do Millennials VS Gen Z Prefer?

In recent years, there has been a persistent misperception that Gen Z and millennials are practically the same. When businesses talk about targeting younger audiences, many frequently combine Generation Z and millennials into one group and develop the same campaign approach that would work for both generations. Although both have some similarities, Millennials and Gen Z do not respond to…

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SEO strategy

10 Sure Shot SEO Strategies to Increase Website Traffic

Ranking on top page of Google has become the primary positioning strategy of most companies. Each day Google processes 8.5 billion searches, an absolutely mind blowing number. Almost 9 out of 10 people use Google to find various answers including services, shopping, products, companies and more. An average person makes a minimum of 2-3 Google searches a day to get…

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Digital Marketing Strategies

Digital Marketing Strategies for 2022 for SMEs

Small and medium-sized business owners know that Digital Marketing is no longer secondary to traditional marketing. In fact, 95% of small businesses intend to expand their digital marketing spending in 2022. But to get the best results, it is important to understand how Digital Marketing for SMEs can be a source of growth and the strategies to adopt in 2022.…

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Building brand trust

People Buy Brands They Trust

The recipe for a successful business includes many essential elements, with brand trust being one of the top requisites. To convince people to buy your products and services, you should present a reliable image to your customers, prompting them to make purchases from you. But before we get started on learning ways to develop a trustworthy image for your business,…

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